Most websites are a pile of loose paper. I fold them into something search can read, trust and rank.
The map I fold from is called the Crease Pattern, earned over a year inside other people's agencies before it ever carried my own name.
Real numbers, from work I lived inside
Not a portfolio inherited from someone else. Hands on the accounts, eyes on the live front end, month after month. Every figure below folds from a story you can read.
Three cities, three different search markets, and one method that travels between them.
Manchester
Red brick, rain, and the Northern Quarter to Deansgate.
A poisoned link history cleaned, an identity rebuilt, town pages across the boroughs, and page one arriving on schedule. Then the whole fold repeated on the sister brand.
The full story →Las Vegas
Neon, the Strip, and search intent that never sleeps.
A content engine running two a day, a listings flood separated from the real site, and a foundation rebuild on a firm that had almost nothing ranking.
The full story →Vancouver
Glass towers, the seawall, and the North Shore mountains.
An agency's entire offer built from the inside. What it sells, how it prices it, the diagnostic it runs, and the brands underneath it across five verticals.
The full story →Not promised.
Counted.
Screens straight off the accounts. Not projections, not a pitch deck. Anonymised to the market; the movement is not. Different properties, one method. Scroll the stack.
- 01The climb · referring domains+147
- 02Search Console · clicks & impressions50.5K
- 03Authority · built from zeroDR 32
Referring-domain & authority trajectory · the climb into mid-2026
Trailing 3 months vs. prior 3 · clicks & impressions both up
The lab site · DR 32 · 274 referring domains · +147, built from zero
Three ways in
No packages page, no configurator. Every engagement starts with the letter, and takes one of three shapes.
The foundation build
The monthly engine
The audit
Four folds, always in that order
A fold made out of sequence has to be undone before the model can finish. So every engagement folds from the same map, drawn in full before the first crease is made.
The technical foundation. Crawlability, indexation, the toxic history severed. Nothing gets folded onto a broken base.
The architecture. Silos, hubs and internal links placed with a reason, so Google reads intent instead of guessing.
The content engine. Mapped, published on cadence, every page earning its place in the structure.
The lift. Listings, authority and momentum, until the site holds its shape and starts to rank.
Left flat, on purpose
Not every fold belongs in the model. These stay flat, permanently.
There is nobody between you and the person doing the work, because they are the same person.
Where every service is robust and every method is proprietary. You get a plan you can read in ten minutes.
You will never need a glossary. Times shown, page one, calls, bookings. Words that mean things.
Every month you see what was folded, why it was folded, and what it produced.
No stock photos of conference rooms, no team page of models. One operator, real work, real numbers.
Most sites arrive like this. Creased in all the wrong places, and nobody can read them.
Tell me what's broken.
Flat rankings, invisible pages, a listing that never rings. A few sentences is enough. I look at your site, your competitors and your listing before I reply, so the first conversation is already specific.
Write to me