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Services · For residential property managers

From the plan
to the finished page.

Search strategy, websites, owner content, local search, technical SEO and reporting for property management companies.

Every page starts as a plan: what it is for, who reads it and where it leads.

The planWhat the page is for, before anything is drawn.

Websites

A site owners can
put their trust in.

Plan the pages, write the content and build the experience. Review it on a phone and on a large screen.

Explore website design ↗
Large screenRoom for the full story: services, areas and proof side by side.

The six services

Each service,
explained on its own page.

One owner website, six kinds of work. Each page below explains one in full, with the questions owners and managers ask about it.

  1. 01Owner content, on a scheduleService pages, area pages and owner guides built around your company, with research and review included.
  2. 02Local SEO for property managersBring your profile, website and listings into agreement around the homes you actually manage.
  3. 03SEO reporting you can read on your phoneReports that show what changed, what it means and what should happen next.
  4. 04Site structure and page planningConnect services, service areas and owner answers in a structure your company can keep building.
  5. 05Technical SEO for management websitesInvestigate page access, indexing and site behavior with evidence before changing anything.
  6. 06Website design for property managersPositioning, content, visual design and WordPress development considered as one complete experience.

Site structure

Know what each page
is there to do.

Map services, service areas and owner answers. Give existing content a clear place before creating more.

Explore site structure ↗
HomeService pagesOwner guidesOwner contact

Each page answers one kind of owner search, so no two pages compete for it.

Local search

One record for the profile,
the site and the listings.

Bring the website, the Google profile and local listings into agreement around the services you actually offer.

Explore local SEO ↗
Website
Name
Your company
Office
Your office
Phone
Your main line
Services
Residential management
Google profile
Name
Your company
Office
Your office
Phone
Your main line
Services
Not listedResidential management
Local listings
Name
Your company
Office
An old addressYour office
Phone
A retired numberYour main line
Services
Residential management

Illustrative listings. Your audit records the real ones.

Content

Useful writing, with
a clear place on the site.

Service pages, area pages and owner guides planned around the owner’s questions and the work your company wants.

Explore content writing ↗

The reader

Who needs the answer? An owner deciding who should manage a home.

The search

What are they asking?

The next step

Where should they go? To the page that answers it, then to your team.

Technical SEO

Find the cause
before touching the site.

Investigate indexing, redirects and page behavior. Prioritize the work and check what happens after the fix.

Explore technical SEO ↗
PageWhat search seesImpact
  1. /management-fees/Not indexedIndexed
  2. /blog/fees-2019/Duplicate of feesMerged
  3. /owners/switching/Three redirectsOne redirect
  4. /contact/Form loads slowlyForm loads

Illustrative audit rows. Your audit lists what your site actually shows.

Reporting

The number,
its period,
its source,
its meaning.

Keep the number, its period and its source together. Explain what changed and what the next decision should be.

Clicks here are counted as Google defines them in the Search Console Performance report.

Explore SEO reporting ↗
The reading tag
  • What it countsClicks, as Google counts them in the Search Console Performance report.
  • Its periodThe comparison window, both ends dated.
  • Its sourceThe instrument it was read in, and the read date.
What it means
  • VisibilityWhat search showed, on its own line.
  • ClicksWhat search delivered, on its own line.
  • InquiriesWhat your office received, on its own line.

Never mixed in a report.

Ways of working

A project or an
ongoing partnership.

A defined piece of work

A new website, a technical review, a content project or a reporting setup. Start with a clear scope and finish with a usable handover.

ScopeBuildReviewHandoverPlanPublishMeasureReview

Where the work starts

What does your website
do for owners today?

Tell us what your website does today, the homes you manage and where you want owner inquiries to come from. A defined project or an ongoing partnership.

Discuss a project ↗