The business
Who are we helping?
How the work runs
A clear route through the project.
Agree what the client needs. Make the work. Review the delivery. Use the evidence to choose what follows.
01 / The brief
Start with the actual situation.
Who is the client? What do they need the website to do? What exists already? The brief gives the writing, design and implementation the same purpose.
A shared brief.
The goal
What should change?
The starting point
What exists today?
02 / The plan
Put the work in the right order.
Read the existing pages and evidence. Agree the scope, the priorities and where you want to review the work.
An agreed scope and sequence.
03 / The build
Make something you can review.
The content and the interface develop together. Review the actual pages and behaviors as the project takes shape.
Working pages and visible progress.
04 / The review
Check the experience your client will see.
Read, scroll and interact on phone and desktop. Check the content, the links, the form behavior and the motion. Fix the visible gaps before handover.
A reviewed delivery.
05 / The follow-through
Keep the next decision grounded.
Read the source data over a stated period. Explain what changed and agree the next useful piece of work.
A clear record and a next step.
The method, applied to a whole website.
Your agency.
A clear delivery relationship.
01
You lead the client relationship
Keep the account, the context and the client’s priorities. Agree how the work is presented and who reviews it.
02
I own the agreed work
Work directly with the person responsible for the strategy, writing, design and implementation in scope.
03
We agree the handover
Set out what is being delivered, where it lives and what your team or client needs to use it.
04
The work stays usable
Keep the content, files and account ownership clear so the next person can understand the work.
Start a conversation
What should change?
Who the work is for, and what exists today. A defined project or an ongoing partnership.