The work

Eight engagements, and what each one actually moved.

Every number here was read off the same instrument at both ends. Where a client cannot be named, the work is described and the number stays exact.

from 4,144 2,549

Pages Google had looked at and refused, worked back down for one firm.

Google Search Console · June to September 2026

from 497 778

Visits from Google in 28 days, for a property firm that started at 497.

Google Search Console · 4 to 31 August 2026

from 9 44

Searches in Google’s top three for one law firm, up from nine.

Ahrefs rank tracker · July 2026

Las Vegas · law · four sites

Two a day, every day, for four sites at once.

Two injury law firms, a property firm and the agency’s own site, all running off one writing engine. The lead firm arrived with 2,422 live pages and almost nothing to show for them. New pages went out on a set rhythm while the buried ones were sorted one at a time. Nothing was bulk deleted.

2,422live pages inherited, every one classified before anything moved
0pages bulk deleted
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Google · the answer to “las vegas property management” · 24 August 2026AI mode
Google AI answer quoting the client’s page
Google’s own AI answer · the first sentence is my client’s pageThe highlighted line reads: In Las Vegas, the average residential property management fee ranges between 6% to 12% of the collected monthly rent. Source shown as the client site.

Las Vegas · property

Tens of thousands of pages, and 237 that mattered.

Their listings software was making tens of thousands of near identical pages. Google could not tell the real site from the noise. I built the sorting system, rescued the pages that mattered, and wrote down every move so anyone could check it.

237real pages separated from the flood
27of their pages quoted in AI answers, counted by Ahrefs on 2 September 2026
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Manchester · cleaning · two brands

Google had decided what this business was. It was wrong.

Thousands of spam sites had been pointed at Exclusive Pro Cleaning on purpose, and Google had it filed as an Airbnb cleaner. I did the cleanup, the plan, the writing, the town pages and the Google listing. Then I did it again on Exclusive Property Facilities.

20,400times shown to Manchester searchers in 28 days, read on 3 September 2026
215 → 2,540times Exclusive Property Facilities was shown in 28 days, on a site two months old
4.9★across 65 reviews, on a listing that now posts every week
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Paper fibre at close range, the flecks in the pulp visible
A close reading of paper fibre
Crumpled paper, the creases holding light along their ridges

The businesses are described. The figures are exact.

Most of this work was delivered under other people’s brands. Naming the clients would breach those arrangements, so the cases describe the business and keep the numbers.

How I work