Canada · the agency
He asked me to copy a method. I built the business that sells it.
An agency owner on the Canadian west coast handed me a framework he had watched work inside American agencies. What he wanted was not a website. He wanted to sell this work, price it honestly, and hand it to someone else to run.
Everything underneath that sentence was missing
There was no way to tell a client what a job would cost before starting it. No diagnostic that returned the same answer whoever ran it. No production line. No reporting he could put in front of the people paying him.
Copying turned into building. It took a year.
What I built
Five parts. Work enters at the top and leaves as a report the client can read, and none of it depends on who is running it.
- 01The offer, priced in unitsOne unit of work, every deliverable sized against it, so a roadmap can be quoted before it starts.
- 02The roadmapFoundations, then the work that moves position, then maintenance. Costed in the same units, whatever the client sells.
- 03The diagnosticFeed it the listing categories, the service list and a crawl; it returns the gaps. Same inputs, same output, whoever runs it.
- 04The generatorsService page production, a blog procedure written to be handed over, topic maps and linking plans.
- 05The reportingSearch data and analytics in dashboards he can hand to his own clients, so a monthly review stops being an act of assembly.
A method is a habit until it returns the same answer for somebody else.
Sometimes the most valuable thing you can build for a business is the thing that lets it sell the same work again, without you. The agency has run this system without me since handover.
You can buy this piece on its own. It is the site architecture service. Next, the portal