Las Vegas · law

Being seen was never the problem.

An injury firm shown to Las Vegas searchers 556,000 times in three months, and turning fewer than two in every thousand of those into a visit.

Shown, then chosen
556,000 Times Google showed this firm to Las Vegas searchers in three months. Fewer than two in every thousand chose it. Search Console · three months to June 2026
0.1% Of those 556,000 clicked through, in the same three months. Across June to August, as the structure landed, it was 0.2%: twice the visits from the same demand. Search Console · the same three months to June 2026

Huge visibility, tiny clicks

The demand was never missing. Google was happy to show the site. Searchers were not choosing it, because the pages being shown were not built to be chosen.

That is almost never a demand problem. It is what the pages themselves are, and how they are put together.

What I did

01

Location hubs with real depth

Four surrounding communities, each a genuine hub with its practice pages beneath it.

02

Practice silos

One hub carrying the firm’s core search, with every accident type as a proper page beneath it.

03

A daily content engine

Guides and answer pages published every day, every legal fact verified against the statute itself.

04

The listing aligned page for page

Nineteen services on the Google listing, each matched one to one with a live page.

05

Titles rebuilt to win the click

Being shown is half the game. The words a searcher reads decide the other half.

Creased paper filling the screen
Four location hubs, one practice silo and a daily engine, built to be chosen

What the foundation earned

from 9 44

Top three rankings, ahead of the 25 to 40 the engagement promised.

Ahrefs rank tracker · July 2026

from 133 543

Pages accepted into Google as the foundation took hold.

Search Console, page indexing · 3 September 2026

A sheet of pale paper, its grain lit from the side

Being seen and being chosen are two different jobs.

Visibility without structure is a leaking bucket. The same demand now produces double the clicks and rising, because the pages finally deserve them.

You can buy this piece on its own. It is the site architecture service. Next, the first donation