Organize the services
Give the firm’s areas of practice clear pages, with related information grouped around them.
Injury law · search structure
Build a stronger foundation for search.
Practice pages, local coverage and supporting answers brought into a clearer structure for a Las Vegas injury firm.
44Keywords in the top three, July record
The dated result
More top-three rankings.
The engagement’s baseline recorded nine keywords in the top three. The July checkpoint recorded 44. This is a historical result, not a claim about today’s rankings.
Baseline9
→July record44
Keywords in the top three · historical Ahrefs record Checkpoint: 12 July 2026
The structure
One practice.
Several ways in.
People search by the service they need, the place they live and the question they are trying to answer. The architecture gives each a useful destination.
The work
Make the connections useful.
Connect the places
Build local coverage around the communities served, with relevant routes to the practice pages.
Support the decision
Connect helpful answers to the appropriate service and a clear way to contact the firm.
Reading the result
A ranking record, with its context kept.
The July checkpoint is preserved as the evidence for this comparison. Keyword rankings do not establish calls, signed cases or revenue. Those outcomes need their own records.
The project combined several strands of work, so the change cannot be attributed to one page or one structural edit.
The July checkpoint is preserved as the evidence for this comparison.
Work with Origami
Give the next project a clear structure.
The current site, the client’s priorities and the work already in place.