Las Vegas · property
Tens of thousands of pages, and 237 that mattered.
A brokerage whose listings system had flooded its own site with sold homes, expired listings and endless filter combinations. Google was drowning in them.
The noise was burying the business
Tens of thousands of automatically generated pages sat invisible, and they were burying the 237 pages of real content the business actually runs on.
This is the kind of audit that makes most providers stop returning calls. It is a systems problem, and a systems problem needs a system, not a checklist.
How the rescue ran
The real site, separated from the exhaust
An audit told the pages that earn business apart from the listing machine’s output, so every later decision had a map.
A decision per page, written down
Every page got a decision and every decision got a record, prioritised and ready for a developer to run.
A content engine on top
A steady rhythm mapped to what Las Vegas owners, tenants and investors actually ask.
The vendor’s part, packaged and chased
The faults only the listings vendor could fix were written into an action sheet and driven to the people holding the keys.
Nothing was deleted in a panic.
Every move was reversible and written down. A site most operators would abandon can end up outperforming its own promise.
You can buy this piece on its own. It is the technical foundations service. Next, zero to page one