Map the patterns
Group the listing, filter and business addresses so decisions can be made about the right part of the site.
Property business · technical search
Separate the business from the noise.
A technical review of a property website with useful service content alongside a large volume of automatically generated listing addresses.
415Last 28 days, Google Search clicks
The search record
More clicks from Google.
The latest 28 days in the archived export compared with the previous 28 days.
Google Search clicks · archived export 31 March 2026
The situation
Technical review and content structure.
The listings system and the business website had different jobs. The review needed to distinguish the useful service pages from the patterns generated by the property software.
The work
A clearer path through the site.
Record the decisions
Write down what should remain, what needs improvement and which changes belong to the listing platform.
Support the real business pages
Connect useful answers for owners, tenants and investors to the relevant service destinations.
The wider search view
How often the site appeared in search.
Impressions count appearances in Google Search. They provide context alongside the click total.
Google Search impressions · archived export 31 March 2026
What the record tells us.
These are the two 28-day windows in the archived export. The comparison establishes the recorded change in search clicks and impressions, not the effect of any one technical fix.
The original export labels its comparison as the last 28 days and the previous 28 days. The export date is retained beside each chart. The exact calendar endpoints are not stated in that workbook.
For a client review, the next step is to read the affected pages and queries alongside any separately recorded inquiries or conversions.
These are the two 28-day windows in the archived export.
Related work
Discuss the work.
Start with the current website and what the business needs it to do.