Charitable hospital · the donate page
A donor chooses the outcome, not the amount.
A hospital that does corneal transplants, runs an eye bank, gives dialysis free and sends medical camps to people who cannot travel in. Almost none of it reached anybody through a screen.
The one address a stranger might find was carrying somebody else’s advertising
The older domain had been compromised and was serving injected spam. The work worth funding had no page of its own anywhere.
A hospital like this does not need a brochure. It needs a route that runs from a stranger’s question to a donation that pays for a named procedure, and every word on that route has to be true.
What I did
Copy from the hospital’s own papers, and nothing else
On a medical charity an invented detail is not a copy error, it is a liability.
Hand built, with no page builder near it
The home page and the donation page are written templates, so any single line can be changed years from now without touching the rest.
A donation page that prices the work
A line for each thing the hospital does and what it costs to fund, in the hospital’s own words. The six lines are below.
A clean break from the compromised domain
The new site inherited nothing from the address that had been injected.
Measurement wired in on day one
Analytics, search reporting and a dashboard for the finance lead and the trustees, before launch rather than after.
The donate page, as it prices the work
Six lines. A donor picks one and knows what it pays for.
pebshospital.com/donate · read 6 September 2026 · the hospital’s own wording, sentence case
The last of my fee is earned when the first donation lands.
A site, a working donation route and the reporting on top of both, from one pair of hands, with the client’s own documents as the only source.
You can buy this piece on its own. It is the design and build service. Next, the backbone