Make the course offer clear
Organize the important course pages around the details a prospective learner needs to compare.
Training academy · organic search
Connect the learning to the search.
Course information, supporting content and a clearer search structure for a cloud and DevOps training academy.
608Last 3 months, Google Search clicks
The search record
More clicks from Google.
The latest 3 months in the archived export compared with the previous 3 months.
Google Search clicks · archived export 2 December 2025
The situation
Content and search structure.
The academy’s teaching needed a clearer route through search: useful course information, the questions prospective learners ask and the next step towards enrollment.
The work
A clearer path through the site.
Connect the supporting answers
Give related questions a clear place and link them to the course they help explain.
Keep the record readable
Compare the search evidence over stated periods and distinguish visibility from actual enrollments.
The wider search view
How often the site appeared in search.
Impressions count appearances in Google Search. They provide context alongside the click total.
Google Search impressions · archived export 2 December 2025
What the record tells us.
The archived export counts Google Web Search activity for the property. The higher click total does not establish the number of enrollments or attribute the result to one piece of content.
The original export labels its comparison as the last 3 months and the previous 3 months. The export date is retained beside each chart. The exact calendar endpoints are not stated in that workbook.
For a client review, the next step is to read the affected pages and queries alongside any separately recorded inquiries or conversions.
The archived export counts Google Web Search activity for the property.
Related work
Discuss the work.
Start with the current website and what the business needs it to do.