Keep
Useful content. Working addresses. Proven paths.
Design and build
A better site.
The useful work kept.
Make the website clearer and more distinctive. Start by understanding what already works.
Keep.
Improve. Move carefully.
A redesign starts with decisions about the existing site, not an empty canvas.
Improve
The explanation, layout and way to inquire.
Move carefully
Only the pages that need a new place.
Make the new direction tangible.
Review real pages with real content before the whole site is built.
The offer
Can a new visitor understand the business?
The evidence
Is the work easy to see and trust?
The next step
Can the right person inquire without friction?
A before record.
A deliberate launch.
Save the page list and available search and inquiry data. Use that record to plan the changes and review what happens next.
Choose the scale of change.
The project should fit the problem.
Refresh
Improve copy, images and contact routes on the existing structure.
Restructure
Reorganise the pages where the offer or navigation is unclear.
Rebuild
Create a new design and implementation where both need to change.
Before we start.
No. Keep useful addresses where the new structure allows. Where a page moves, plan its relevant replacement and test the redirect.
No redesign can promise that. Record the important pages, preserve useful content and monitor search after launch. Investigate changes against the saved record.
Yes. The starting point is the old and new page records, redirects and Search Console data. The evidence determines what can be recovered.
Discuss the project
Make the next version a considered one.
The current website, your brief and the client’s priorities.