Your agency
The client relationship and review.
Delivery principles
What good delivery should look like.
Clear ownership, useful plans, plain language and a record your client can follow.
A person responsible for the work.
When you bring Origami into an engagement, I am responsible for the agreed delivery. You can discuss the actual writing, design and implementation with the person doing that work.
If you lead the client relationship, that relationship stays with you. We agree who reviews the work, who receives the updates and how the finished delivery appears under your agency’s name.
Origami
The agreed specialist delivery.
The handover
Files, access and a usable record.
A plan that can be used.
The plan should make the order of work visible. It needs to explain what we are doing, why it matters, what depends on it and where you need to review it.
For a website, that may begin with a page map and the content for the key pages. For a technical investigation, it may begin with a group of affected addresses and the evidence needed to decide what to change. The form follows the project.
Words that explain the decision.
A client should be able to understand the main point without learning a new vocabulary. Technical terms can be useful, but they need an explanation where they appear.
The same applies to numbers. A report should distinguish being shown in search, receiving a click and recording an inquiry. A bigger number is only useful when the reader understands what it counts.
A client should be able to understand the main point without learning a new vocabulary.
A complete account of the period.
A useful update explains the work, the result and what follows. Some periods show clear movement. Others are quieter, or need more time before a comparison is meaningful.
Keep the dates and filters consistent. If the data is incomplete, say what is missing. If a tracking setup changed, explain the effect on the comparison. The record should help the next decision.
Proof that belongs to the project.
Use the work, the photographs and the claims the business can stand behind. A case study should link its numbers to the correct engagement and the correct period.
Review the final screen as carefully as the underlying record. A blurry screenshot, a clipped label or a misleading chart can make sound evidence harder to understand.
Use the work, the photographs and the claims the business can stand behind.
A delivery someone can keep using.
The final work needs a clear home. Set out the relevant files, accounts and ongoing responsibilities so your agency or the client can understand what has been handed over.
The method explains how the brief, plan, build, review and follow-through fit together.
Discuss the work.
The website, the context and the decision you need to make.