The situation when I arrived
A Manchester cleaning company whose site had been hit by a negative campaign, dragging a poisonous link history behind it. Worse, Google had decided the business was an Airbnb cleaner, when in reality it runs commercial, residential, carpet and end of tenancy work across Greater Manchester. When Google misunderstands what you are, no amount of publishing fixes it. The identity has to be rebuilt structurally.
Beside it sat a second brand, barely a sketch, a new domain with everything still to prove.
What I folded
- The toxic history cleaned. Poisonous links audited and cut away, so the site stopped paying for someone else's sabotage.
- The identity rebuilt. A full silo architecture, service by service, so Google finally sees the whole business, commercial, residential, carpets, end of tenancy, not just one corner of it.
- A guide library revived. Thirty three finished guides were sitting switched off, invisible to search. Switched back on and wired into their services, one pulled seven thousand appearances almost immediately.
- The self competition ended. Twenty old thin pages were quietly fighting the money pages for the same searches. Cleared out of Google's view, strength consolidated.
- Fifteen guides a month, per brand. The engine, running on both sites, every piece mapped to a real Manchester search.
- Sixteen town pages and two area hubs. Salford to Bury to Wigan, each written about the actual town, its neighbourhoods and landmarks. Local searches are where a cleaner's phone rings.
- The Google listing, respected. Audited top to bottom, found healthy, deliberately left unchurned, and switched back on with weekly updates pointing at pages that earn bookings.
From a flat sheet to the first page
A poisoned link history, and an identity the search engine had misread.
What moved
The second brand multiplied its visibility nearly twelve times in a single month, its guide library accepted by Google, already on the board for real searches, including one sitting at the edge of page one at two months old.
What this proves
The full method works end to end on a real local business, cleanup, architecture, content, town pages, listing, reporting, and it works twice, because the second brand is climbing the same staircase the first one did, just faster.
Next case, the foundation rebuildThe method behind itAll nine cases
Then the whole fold was repeated on the sister brand, from a blank folder.
Two brands, one method