Separate the services
Give each main cleaning service its own useful destination, with the details a customer needs before making contact.
Cleaning business · organic search
Make the services easier to find.
A clearer website structure for a business offering several cleaning services across its local market.
1Average position for “office cleaning manchester city center”, September 2026. 35 in August.
The search record
From page four to first.
The business’s own September report, against August. One search, the one a commercial client types.
“office cleaning manchester city center”, average position
Page 1Page 6Page 5Page 4Page 3Page 235August1September
Google Search Console · August and September 2026 · verified 6 October 2026
The situation
Local search and site structure.
The business needed its range of services and local coverage to be represented clearly on the website.
The work
A clearer path through the site.
Connect the local pages
Place the towns and areas the business serves within that structure, with relevant links back to the service.
Use the content already there
Connect supporting answers to the service they help explain, so a reader has a useful next step.
A second search
The same direction, a busier search.
“commercial office cleaning manchester”: position 57 in August, 3.6 in September.
“commercial office cleaning manchester”, average position
Page 1Page 6Page 5Page 4Page 3Page 257August3.6September
Google Search Console · August and September 2026 · verified 6 October 2026
What the record tells us.
Average position is Google’s own figure for where the site appeared for that search, across the month. One query at a time, from the business’s Search Console property.
It does not establish the number of cleaning inquiries. Those are recorded separately, in the business’s own analytics and inbox.
An earlier archived export, dated 30 March 2026, recorded 143 Google Search clicks over three months and 187 over the following three. The September report is the current record.
Average position is Google’s own figure for where the site appeared for that search, across the month.
Related work
Discuss the work.
Start with the current website and what the business needs it to do.